Finding the perfect wedding dress is a hunt. Whether you spend your time scrolling through designer webpages or sifting through racks of dresses in store, you are hunting. To find the perfect dress you must always be on the prowl for it, and you...

Every time the Essense of Australia Tester Trunk Show comes along, we sit around our back office and try to come up with a better word than tester to describe these dresses. Most brides dont know what tester means, and it doesnt sound very...

We dont get a lot of dads here, but when we do they usually come armed with amicable smiles and a few dad jokes to help pass the time. Sometimes they ask what beer we have on tap, or loudly proclaim theyre just here to write the check. Some dads...

Were pretty into brides here. Its kind of our thing. We could not exist without our brides, and we are lucky to represent a wonderfully diverse group of women as varied as the gowns that stock our racks. Were also pretty into love and we...

Its easy to look at a veil and think theres not much to it. Thats true. Veils are gossamer thin with typically just a small trim of beading or lace or ribbon. By nature they are barely there. When we have a veil packaged up and ready...

Ive worked in the bridesmaid department here at Betsy's for several years, and Ive seen a lot of trends come and go. Oh, the colors and fabrics I have seen! Ive also seen brides struggle to find what they want. Finding bridesmaid dresses can be...

I love a good deal. Im a big believer in not paying full price for just about anything, except a vacuum cleaner. Trust me, its worth it. So when it comes to my wardrobe, I dont think there is a single item that wasnt purchased on sale....

We are here to sell wedding dresses. Thats not exactly a secret. Its pretty straightforward. Yet even this simple declarative sentence is subject to some nuanced interpretation. Yes, we are here to sell wedding dresses, but that really means we are...

Mothers Day is right around the corner, and while Im just now making a mental note to get a few cards in the mail, Im also thinking about our connection to mothers here. We deal with mothers here, a lot. Like, a whole lot. In every step of...

A few weeks ago I was getting fed-up with all the clothes in my closet that either dont fit me, or that I just dont wear anymore. The clever solution that I came up with, after a little Tidying Up inspired action, was of course to buy a whole new...