Trunk Shows" originated many years ago when the European Couture designers would send their latest collections around the world in an old fashioned trunk to their preferred retailers. This is a way a bride can see a wider selection of gowns from a particular designer and try on the newest styles that many times have not been photographed or advertised yet. Sometimes the designer is in attendance or if not their representative is to help you find the dress of your dreams. Purchase incentives are usually offered during the Trunk Shows.
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